madVR Labs is a technology company specialising in high-end video processing solutions, particularly known for its madVR Envy series of video processors. These devices are designed to enhance the visual quality of video playback by utilising advanced algorithms for upscaling, colour correction, and HDR (High Dynamic Range) management. The madVR Envy processors are particularly notable for their proprietary features, which include a unique BIAS (Brightness, Intensity, and Adaptive Scaling) system that optimises video output for various display types. The company focuses on delivering a premium viewing experience for home theatres and cinema setups, catering to enthusiasts who demand the highest quality in video performance.